Waller Helms Advisors served as exclusive financial advisor to DirectPath in connection with this transaction
DirectPath, LLC ("DirectPath"), a leading healthcare benefits enrollment, engagement and advocacy services platform specializing in voluntary benefits distribution and cost containment, has been acquired by CNO Financial Group ("CNO") pursuant to which DirectPath will become part of CNO’s Worksite division.
DirectPath provides personalized benefits education, advocacy and transparency, and communications compliance services that help employers reduce healthcare costs and assist employees with making informed benefits decisions. DirectPath has ~130 full-time employees and a deep roster of benefits educators spread across the U.S to support both open enrollment efforts and year-round interactions with client employees. The acquisition will further strengthen CNO’s position as a leader in the voluntary benefits and benefits administration markets, and will position DirectPath to accelerate its growth plans, especially within the post-COVID workplace environment.
Advising DirectPath on this transaction builds on Waller Helms Advisors' strong momentum in the Healthcare Services & Technology space.