Transactions

New York, NY, February 3rd, 2021 –  Park Sutton Advisors, LLC (“Park Sutton Advisors”) is pleased to have represented Atlanta Financial Associates, LLC (“AFA”) on its sale to Mercer Global Advisors, Inc. (“Mercer Advisors”), a national Registered Investment Adviser.  AFA was established in 1992 in Atlanta, Georgia by Julianne Andrews and Cathy Miller. The firm provides comprehensive wealth management services to approximately 570 high-net-worth clients with $815 million in assets under management. Cathy Miller and Julie Andrews will be joining Mercer Advisors along with their partners and shareholders, Rick Henderson and Chris Blackmon, as well as the entire AFA team. Terms of the transaction were not disclosed.

AFA Co-Founder, Julie Andrews, stated “When it came time for us to discuss our own succession plan and business continuity strategy, we wanted to make sure our clients continued to receive the highest quality of care. After meeting with David Barton, Mercer Advisors Vice Chairman and M&A Leader, we knew we had found the right partner in Mercer Advisors.”

Cathy Miller, AFA Co-Founder added “We had many suitors, but Mercer Advisors was most aligned with our business model and culture and allowed us to take advantage of their scale and leverage so we could offload middle and back-office responsibilities to disciplined and specialized experts.”

Park Sutton Advisors’ John Eubanks and Annie Tronoski co-led the assignment. “The Southeast, and particularly the Atlanta area, continues to attract attention from national acquirers as wealth management firms look to expand their reach into the fast-growing region,” stated John Eubanks. He added, “AFA was particularly compelling because of its deep bench strength amongst second-generation advisors and its highly marketable, trademarked financial planning processes.”

Park Sutton Managing Director, Annie Tronoski stated, “Park Sutton is so proud to report our continuing success in working with women-owned and led firms. Consistent with our past efforts, over 25% of our transactions within the past twelve months included companies with predominantly female ownership. We wish great success to AFA and Mercer as they begin their work together.”