Transactions

Safe-Guard Products International Announces Strategic Investment from Hellman & Friedman

ATLANTA, July 15, 2024 – Safe-Guard Products International, LLC, a leading provider of third-party private label finance and insurance protection products for the automotive, RV, marine, and powersports industries, today announced that it has closed on a majority investment from Hellman & Friedman, one of the world’s largest private equity firms. 

The strategic partnership is set to propel Safe-Guard’s growth and solidify its position as the premier provider of finance and insurance products and solutions in the sector. Stone Point Capital LLC, a longstanding investor in Safe-Guard, will continue to partner with the company and participate on Safe-Guard’s board. 

Safe-Guard’s management team will continue to drive the success of the business for the benefit of its partners, their customers and other stakeholders. In connection with the transaction, Randy Barkowitz is assuming a board-level leadership role as full-time Executive Chairman, while David Pryor is continuing in his role as President and assuming the responsibility of Chief Executive Officer of Safe-Guard.

“We are thrilled to welcome Hellman & Friedman as our new majority investor,” said Barkowitz. “Safe-Guard’s commitment to excellence remains steadfast. With Hellman & Friedman’s backing and Stone Point’s continued support, we are positioned to deliver even more innovative solutions, superior service and unmatched value to our partners and their customers.”

Hellman & Friedman, renowned for its focus on helping industry leaders reach new heights, fully embraces Safe-Guard’s unique strategy and the strength of its management team. The investment highlights Hellman & Friedman’s commitment to supporting Safe-Guard in delivering F&I products, dealer service, customer satisfaction, and technology solutions. Through this investment, Safe-Guard will gain additional resources to invest in its people, processes, and technology. 

“Safe-Guard is a differentiated provider of private label protection products, offering value to dealers, strategic partners and consumers,” said Hunter Philbrick, Partner at Hellman & Friedman. “The business has built an impressive reputation for its high-quality products and service, and we are excited to partner with the talented management team and provide additional firepower to support the company’s strategic priorities. We see several significant growth opportunities and look forward to working together to realize the immense potential ahead.”

Based in Atlanta, Safe-Guard’s industry-defining Protection Products Platform delivers frictionless service, consistency, and customer-centric solutions to more than 19 million consumers who are protected under contracts administered by Safe-Guard. 

Waller Helms Advisors served as financial advisor to Hellman & Friedman in connection with this transaction.